By Peter Bjelskou

Branded girls in U.S. Television examines how The actual Housewives of recent York City, Martha Stewart, and different woman marketers create branded televised models of the long-lasting U.S. housewife. utilizing their tv presence to set up and advertise their very own product traces, together with jewellery, cookware, garments, and skin care, they develop into the first actual representations of those manufacturers. whereas their companies are severe and heavily profitable, in particular truth tv allows a undeniable representational flexibility that enables members to create campy and infrequently tongue-in-cheek personas. Peter Bjelskou explores their leading edge branding ideas, particularly the advanced relationships among their entrepreneurial endeavors and their actual our bodies, attires, tastes, and private histories. as a rule those branded ladies converse volumes approximately their contemporaneous political environments, and this booklet illustrates how they, and plenty of different girls in U.S. tv background, are indicative of bigger societal tendencies and structures.

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